Specialized, professional talent are key to driving innovation, commercialization and sales, so ensuring access to a robust talent pool is critical to an organization’s growth. With prevailing rates of talent scarcity across markets, this becomes even more essential.
While this group of talent has often commanded competitive salaries, our Workmonitor research shows that many value other benefits an employer might offer, such as job flexibility, learning opportunities and pay equity. In particular, job flexibility has emerged as increasingly important. Others, worried about their employability in the future, are insisting they get learning and development in skills such as AI and other technologies. Socially minded talent also want their employers to pursue an agenda of equity and sustainability aligned to their personal values.
These demands affirm that employers can no longer win over knowledge workers simply on pay alone. Rather, they must commit to providing more career opportunities and workforce development, along with building a culture and values that reflect the sentiments of their people. Most importantly, companies must strengthen the social contract with workers to emerge as an employer of choice.
Explore the highlights of what matters to talent in professional roles below.
