randstad expands branding on new at&t williams car.

AT&T Williams starts the 2011 Formula One season with a new Williams Cosworth FW33 car with expanded visibility for Randstad. Since the start of the partnership with Williams in 2006, Randstad branding has traditionally been positioned on the cockpit surrounds, pit crew and team clothing. The upgraded package will see Randstad's decals retain those positions while also featuring on the engine cover of the FW33 and on both drivers' overalls.

Of the new agreement, Frank Williams, Team Principal of AT&T Williams said: "Randstad is a very important partner of our team and has contributed positively to the team over the past five seasons. Their philosophy that success comes from a dedicated workforce reflects our own and so we are delighted to be able to assist them in the communication of that message through Formula One. I welcome the news of their continued commitment to the team and look forward to more rewarding years of partnership."



Frans Cornelis, managing director Group marketing & communications at Randstad commented: "Sponsoring Williams F1 has been a success in terms of global brand visibility, and in local activation by our operating companies when a race is held in their country. As we are one of the world's leading recruiters for engineering, IT, and technical professionals, that is another aspect that fits. We are happy that Randstad will feature even more prominently on the new car. We are looking forward to a great racing season!"



The new car was presented on February 24 in Grove, Oxfordshire where Williams is headquartered. After the cancellation of the race in Bahrain where the Formula 1 season would open, the season now opens in Melbourne, Australia on March 27.