The Digital Media expert develops & executes the digital mediaplan by supervising and coordinating with internal & external stakeholders. Key to the role is the constant optimization of the digital paid media investments across multiple channels by analysing & evaluating all actions driving brand engagement, online traffic and sales.
You will work with creative & external media teams to deliver a strong pipeline of objectives that strengthen the retailers brand, engage with our audiences and support the commercial plan.
In the digital media expert role, you will be responsible for all digital channels with focus on paid media campaigns. An important competency in this position is to coordinate with different internal teams (campaign team, content team, ecom team, …) to ensure that the brand is portrayed consistently across the different digital platforms in an integrated way. Success will be demonstrated by implementing digital strategies in line with our marketing strategies, resulting in an increase of our overall profitability.
You report towards the Digital Media Manager.
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