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En Randstad nos moviliza ayudar a las personas y a las organizaciones a desarrollar todo su potencial. Ese es el compromiso que asumimos como compañía en todo el mundo, un compromiso que nos impulsa a ir más allá para lograr que nuestros clientes y candidatos alcancen el éxito. ¿Cómo lo hacemos?, combinando nuestra pasión por las personas con el poder de la tecnología, creando experiencias más humanas, que nos permitan ser una fuente de inspiración y apoyo para quienes nos eligen. Porque estamos convencidos de que mejores personas hacen mejores empresas.
The Social Listening Specialist is responsible for driving and executing the social listening and monitoring program across Assurant globally to generate actionable insights, help safeguard the reputation of our company and our clients and be on the forefront of industry and competitor trends.
Strategy Development – 15%
- Partner with Director, Global Social Media & Advocacy, leverages business acumen and cross-functional network to develop enterprise listening strategy, including the ideation, development, and subsequent enhancements and optimization.
- Work with cross-functional teams to develop and implement the listening strategy, determine the feasibility and priority of listening needs across the business, and conduct global listening discoveries and audits.
Execution of Social Listening Strategy – 30%
- Determine appropriate requirements, map to social architecture, and configure social listening topics and queries within the platform including writing Boolean queries.
- Conduct discoveries and audits as needed.
- Routinely assessing current queries and optimizing/modifying configuration of tagging structure and queries (as needed) to reflect changes in business and industry.
Analysis, Reporting, Communication – 35%
- Monitor, extract, analyze, and leverage large data sets (including key clients, products, services, events, and campaigns) to develop impactful strategic VOC insights and recommendations.
- Provide proactive, robust intelligence reports which include recommendations and opportunities based on social conversation trends.
- Communicate insights and manage stakeholder engagement.
- Supervise process for maintaining high quality data from listening and conduct quality checks to support social care efforts and reporting.
- Leverage social platform to provide benchmarking for competitive listening initiatives.
Vendor/Resource Management – 20%
- Manage tools and/or vendors related to social listening and monitoring.
- Platform administration including providing/restricting access, permissions, building infrastructure, dashboard creation (listening, reporting, engagement), and macros.
- Manage social listening ticketing system including assessing requests, creating backlog, creating timelines, and communicating with stakeholders.
- Engage with vendor’s managed services to provide guidance and feedback on the social media listening tool, facilitating improvements and efficiency.
Number of Direct Reports and Typical Job Titles
None
Total Number of Employees (includes direct reports and all employees in those organizations)
None
Responsibility for managing project resources
None
Basic Qualifications
- Bachelor’s degree in Marketing, Communications, New Media, Business, or related field
- 2+ years professional experience in a marketing, digital or social media capacity
- 1+ years hands-on experience developing social listening Boolean search queries and monitoring for large consumer brands or Fortune 500 companies in an agency, corporate or consulting capacity.
- Proficient understanding of social listening (Boolean Language and platforms, like Sprinklr, Talkwalker, or Brandwatch.)
Other Requirements
- Strong interpersonal and communication skills (both verbal and written).
- Strong analytical skills: ability to spot trends and patterns; synthesize and translate unstructured data into timely, actionable insights and reports.
- Demonstrated ability to manage and prioritize diverse elements of complex projects for people, tasks, communication, change, etc. to drive optimal outcomes and results- strong project management and multi-tasking skills.
- Ability to excel in a large, matrix environment.
Preferred Skills
- Experience with social customer care, triage or response preferred.
- Experience with Sprinklr and Sprinklr’s listening module preferred.
- Bilingual speaking, reading, and writing proficiency in Spanish/English
- Practitioner of enterprise social media management tools for social monitoring and listening.
- Experience working with global cross-functional teams.
Si consideras que reunís los requisitos para el puesto y te gustan los desafíos, no lo dudes…. ¡Envíanos tu CV!
Nos esforzamos todos los días en crear un entorno diverso y nos enorgullece ser una empresa con igualdad de oportunidades para todas las personas, independientemente de su raza, color, religión, sexo, identidad sexual u orientación sexual, país de origen, genética, discapacidad o edad. ...
