about the company.
A leading insurance provider in Asia, focused on delivering innovative and user-friendly insurance solutions.
about the team.Dynamic and collaborative, the team is dedicated to enhancing customer engagement and optimizing digital marketing efforts.
about the job.This role involves planning and executing digital engagement and retention campaigns, analyzing customer behavior, managing leads, and coordinating marketing materials. It also includes optimizing campaign effectiveness through testing and performance analysis.
skills & experiences required.
- Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Experience: 2-4 years of experience in CRM and campaign management.
- Technical Proficiency: Proficiency in marketing automation tools, specifically Salesforce Marketing Cloud.
- Analytical Skills: Strong analytical skills with experience in tools like Google Analytics and Tableau.
- Personal Attributes: Independent, proactive, and detail-oriented.