senior marketing executive - milktea,bubbletea.

About the Company
My client is the top 3 within the Beverage retail space of Malaysia. Currently I have partnered up exclusively with them to expand their Marketing team. We are looking for a Senior Marketing Executive who will play a key role in driving online and offline brand presence. If you’re interested to join one of the milk tea leaders in malaysia, do apply.

Key Responsibilities:

• Strategic Marketing Planning: Assist in developing marketing plans to boost brand awareness and product sales through offline channels.
• Campaign Ideation and Execution: Plan and execute innovative campaigns, including in-store promotions and roadshows, while managing the creation of promotional materials.
• Event Management: Lead the planning and execution of product launches, brand activations, and collaborations, ensuring effective communication of brand values.
• Partnership Development: Build and manage partnerships with brands, influencers, and organizations to expand brand visibility.
• Market Research and Analysis: Conduct market research and competitor analysis to identify opportunities and provide actionable insights.
• Branding and Messaging: Maintain consistent brand identity across all marketing channels and develop messaging strategies that resonate with the target audience.
• Budget Management: Manage budgets for campaigns and events, ensuring cost-effectiveness and alignment with objectives.
• Team Coordination: Mentor junior staff and collaborate with cross-functional teams to align marketing efforts with business goals.

Requirements:

• Diploma or Bachelor’s degree in Marketing, Business Administration, or related fields.
• 3-5 years in offline marketing, event planning, or branding, preferably in the beverage, FMCG, or retail industry.
• Strong expertise in offline marketing strategies and event management.
• Excellent communication, negotiation, and organizational skills.
• Proficiency in Microsoft Office and marketing tools.
• Knowledge of Mandarin is preferred for managing Mandarin-based campaigns

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