senior brand manager - fmcg personal care, homecare.

About the Company
My client is the market leader for the FMCG segments they span across. They are dedicated to innovation and excellence in homecare and personal care products. Currently they are establishing a new branding team to be at the forefront of their company’s innovation. If you’d like to be a contributing member of a leading company, do apply and reach out to me at 016-6980678

Key Responsibilities

• Lead new product development, managing projects from concept to launch through gate processes.
• Collaborate with marketing and R&D teams to ensure products align with brand direction.
• Leverage consumer insights and technology to translate concepts into successful products.
• Coordinate with internal and external stakeholders for effective decision-making and project progression.
• Manage NPD project timelines and budgets, identifying cost optimization opportunities.
• Monitor market trends and competitor activities, making strategic recommendations for business growth.
• Conduct market research to support NPD initiatives as needed.
• Track key activities, manage setbacks, and ensure minimal impact on project timelines and objectives.

Skills and Experience Required

• Bachelor’s degree in Marketing or related business qualifications.
• Minimum of 6 years of experience in new product development within the FMCG industry.
• Proactive with strong analytical and data-driven decision-making skills, ability to interpret market data and research to make informed recommendations.
• Excellent communication, interpersonal, and presentation skills.
• Creative, meticulous, and resourceful with a strong sense of urgency.
• Proficiency in MS Office, especially Excel and PowerPoint.