About my client
I am representing a premier luxury automotive brand known for its exceptional craftsmanship, innovative technology, and unparalleled driving experience.
As part of their continuous pursuit of excellence, they are looking for a Branding Director to join their APAC team to oversee and execute a comprehensive brand strategy to elevate their market presence and reinforce its position as a market leader in the industry.
About the role
Reporting to the APAC Head, you would be responsible for the following:
- Develop and implement comprehensive brand strategies to increase brand awareness, loyalty, and market share
- Being the Brand Ambassador and the Single Point of contact for all enquiries and to maintain Brand consistency across product lines
- To define brand positioning, value proposition, and messaging that highlights unique attributes and differentiates it from competitors.
- Conduct in-depth market research to identify trends, consumer insights, and competitive landscape within affluent segment
- Analyze brand performance metrics and adapt strategies to meet evolving business objectives and managing P/L for respective brands in the markets
- Manage the development and execution of high-impact marketing campaigns, ensuring alignment with the brand’s vision and goals by working closely with cross functional teams- Marketing, Comms, Products
- Lead and mentor the brand management team, fostering a culture of creativity, innovation, and excellence.
Skills and experience required
- Relevant experience within the affluent segment with proven track record and ability to devise brand strategies aligned with Global Branding Guidelines and localizing it to respective countries within the region
- You should have tangible leadership and management track records in leading direct reports as well as managing internal stakeholders towards organizational goals
- Demonstrate analytical skills with the ability to interpret data and make informed decisions.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977).
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