about the company.
This is a start up brand with strong investment background. Their ethos is to blend Chinese Tradition with Modern Ideas, they commit to use the organic and premium ingredients to innovate the beverages that consumers like.
about the team.
You will directly report to the CMO and cooperate with the branding, social media, digital, CRM team. This is a young and cozy team, with one target to strive for. You will be surpised of the investor and founder's background and experience - who is a successful entrepreneur with track records in different industries.
about the job.
- Responsible for completing product market research, collecting and summarizing the latest trends in the national market, and analyzing consumer needs;
- Responsible for providing support for new product research and development based on market demand, and cooperating with the R&D department to create explosive products and LTO;
- Responsible for formulating new product selling points, writing copy, and telling product stories;
- Connect with national regions and create products suitable for different regions.
skills and experience required.
- 5-10 years working experience in Tea/ Coffee/ Bakery or Light Menu sectors.
- Bacholer's degree or above.
- Track record of product innovation, LTO creation, NPD launching.
- Business acumen of market trends and consumer demands
