Key Account Specialist - On Trade (Singapore)
JOB SUMMARY
Reporting directly to the Commercial / Sales Head, you will be responsible for overseeing sales / account management for the on trade segment - on-trade channels, such as bars, restaurants, hotels, and nightclubs.
ROLE & RESPONSIBILITIES
The On Trade Sales Specialist is responsible for brand presence in on-trade channels, such as bars, restaurants, hotels, and nightclubs. This role involves building strong relationships with key accounts, implementing sales strategies, and achieving sales targets.
Responsibilities
Account Management:
... - Develop and maintain strong relationships with key on-trade accounts.
- Conduct regular visits to customers’ outlets to ensure optimal product placement and promotional execution.
- Address and resolve customer inquiries and complaints promptly.
Sales and Business Development:
- Identify and pursue new business opportunities within the on-trade channel.
- Achieve sales targets and objectives as set by the company.
- Identify and secure “Lighthouse accounts” to amplify brand visibility and usage.
- Negotiate contracts and agreements with customers to secure partnership and ensure profitability.
Market Analysis and Strategy:
- Monitor market trends, competitor activities, and consumer trends to identify opportunities and threats.
- Develop and implement effective sales strategies and promotional activities to increase share of market
Promotions and Events:
- Plan and execute promotional events and activities to enhance brand visibility and drive sales.
- Collaborate with marketing teams to develop promotional materials and campaigns tailored to the on-trade market.
Reporting and Administration:
- Maintain accurate records of sales activities, customers interactions, and market intelligence.
- Prepare regular reports on sales performance, market conditions, and customer feedback.
- Utilize CRM systems to manage client information and sales data effectively.
Skills & Qualifications
- Degree / diploma in Business, Marketing, or a related field
- Proven experience in sales, preferably within the on-trade sector, Strong understanding of the beverage or hospitality industry
- Excellent communication, negotiation, and relationship-building skills
- Ability to work independently and as part of a team
- Proficiency in Microsoft Office and CRM software
- Able to work on weekends and weekday’s nights as needed
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609/ R1325492 )
