About the company
We are representing a prominent organization with a focus on developing innovative, data-driven solutions that enhance customer engagement and loyalty. This role is part of their award-winning Digital Platforms Marketing team, responsible for strategizing and implementing impactful B2B2C marketing campaigns to support the growth of a robust retail and workspace ecosystem.
As a key member of this dynamic team, you will drive marketing initiatives aimed at increasing member acquisition, boosting engagement, and nurturing strategic partnerships to elevate the platform's value proposition.
About the role
This position reports to the Team Lead of Digital Platforms Marketing where your key responsibilities would includes
- Plan, conceptualize, and execute data-driven marketing activations aligned with lifecycle goals such as member acquisition, engagement, retention, and platform conversions.
- Analyze marketing and product data to derive actionable insights and optimize campaign performance.
- Manage end-to-end processes for strategic partnerships, including meetings, agreements, partner platform integrations, and co-marketing campaigns.
- Collaborate with media agencies to implement paid campaigns, optimize budgets, and maximize ROI across channels.
- Work with social media agencies to craft effective strategies and visuals that drive community engagement on platforms like Facebook and Instagram.
- Support content marketing initiatives across owned channels, including eDM, app communications, social media, and websites, to enhance digital engagement.
- Work closely with teams in product, customer experience, and business development to execute MarTech innovation projects such as hyper-personalization and product marketing enhancements.
Skills and experience required
- Min 3 years of experience in sectors such as retail, brands, hospitality, loyalty, or MarTech
- Proficient in marketing and analytics tools such as Adobe Experience Manager, Adobe Campaign, Google Analytics, and advanced Microsoft Office applications.
- Familiarity with design tools like Adobe Illustrator, Adobe Photoshop, or Canva, and customer engagement platforms such as Braze, is a plus.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977).
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