社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
The Marketing Manager Japan will drive all local strategic and operational marketing activities (Brand strategies, DTC/HCP communication, Innovation and commercial programs) to accelerate business growth, together with the country commercial team and Global partners.STRATEGY• Develop marketing strategies & executable marketing/business plans to drive sales, market shares.• Master brand marketing fundamentals and digital media strategies/activation• Drive campaigns & programs that will enhance brand image among target segments (cons, HCP)• Identify strategic opportunities to grow brand leadership in core segments and channels.• Leverage trade and customer marketing to help develop effective channel promotional plans, grow e-commerce, contribute to drive channel profit improvement.• Active participation in P&L management, Brand Planning process, strategic committees (local/int'l) INNOVATION• Leverage market dynamics and deep consumer understanding to create innovative marketing plans• Partner with global team to identify, qualify and drive new product innovation ideas (for/beyond Japan)• Identify, recommend and lead locally relevant BD&L deals.• Drive activity management from concept to launch to ensure excellence in execution.• Assist in preparing executive and internal management reporting packages, including analytical review and associated commentary.• Support the regional Finance team with timely, accurate and meaningful analysis of the Japan business and all submissions are on time.• Lead the Japan in the annual Budget, Strategic Plan and monthly forecasts of the financials of the company leveraging BI tools to increase accuracy and reliability of dataCOMMUNICATION (Consumer, HC, Digital)• Develop local and/or adapt global communication assets on core targets groups (Cons, HCPs, Trade)• Develop state-of-the-art digital media strategies and plans – master data analytics & monitoring.• Develop targeted communication programs towards HCP specialists, leveraging global toolkits.• Manage insight generation and data analytics to better understand target group needs.• Run marketing program qualification, supported by marketing research where appropriate.• Work closely with agency partners on research, advertising, promotion or sponsorship programsORGANISATION• Lead and organise the marketing team – drive motivation and performance mindset.• Communicate with all levels of the organization to ensure buy-in of marketing plans and priorities.• Communicate with all levels of the organization to reflect their business needs into marketing plans• Identify trainings & coaching opportunities for marketing talents – bring team to excellence.• Completes marketing department operational requirements.
求められる経験
Qualifications, Skills and Experience
• University degree is required.
• Marketing, Trade Marketing focus.
• MBA in Business Administration is welcome.
• 10+ years marketing seniority in Japan including 5+ years in Consumer Health (over the counter), Beauty, and FMCG
• Consumer and HCP marketing
• International marketing leadership in Regional or Global Consumer Health company (alternatively FMCG) – located in Japan.
• Minimum 5 years as senior level marketing leadership in Japanese company with international presence and/or multinational company located in Japan.
• Fluent in Japanese and business level English languages required.
• Proven strategic thinking fed by solid creativity – needs to form a vision and strategy for his Brand then define and deliver a precise roadmap of key activities/programs.
• Solid experience with digital (strategy, monitoring, data analytics) – good exposure to e-commerce
• Self-starter and self-driven
• Good understanding of Regulatory and Medical aspects of OTC/Med devices in Japan (ideally Asia)
• High agility level acting with speed - has courage to take appropriate risks.
• Strong creativity – thinks out of the box – creates solutions even if challenging.
• Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition.
• Externally focused - driven by adding value to consumers and customers.
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,000 ～ 1,400万円
賞与
-
雇用期間
期間の定めなし
show more
社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
The Marketing Manager Japan will drive all local strategic and operational marketing activities (Brand strategies, DTC/HCP communication, Innovation and commercial programs) to accelerate business growth, together with the country commercial team and Global partners.STRATEGY• Develop marketing strategies & executable marketing/business plans to drive sales, market shares.• Master brand marketing fundamentals and digital media strategies/activation• Drive campaigns & programs that will enhance brand image among target segments (cons, HCP)• Identify strategic opportunities to grow brand leadership in core segments and channels.• Leverage trade and customer marketing to help develop effective channel promotional plans, grow e-commerce, contribute to drive channel profit improvement.• Active participation in P&L management, Brand Planning process, strategic committees (local/int'l) INNOVATION• Leverage market dynamics and deep consumer understanding to create innovative marketing plans• Partner with global team to identify, qualify and drive new product innovation ideas (for/beyond Japan)• Identify, recommend and lead locally relevant BD&L deals.• Drive activity management from concept to launch to ensure excellence in execution.• Assist in preparing executive and internal management reporting packages, including analytical review and associated commentary.• Support the regional Finance team with timely, accurate and meaningful analysis of the Japan business and all submissions are on time.• Lead the Japan in the annual Budget, Strategic Plan and monthly forecasts of the financials of the company leveraging BI tools to increase accuracy and reliability of dataCOMMUNICATION (Consumer, HC, Digital)• Develop local and/or adapt global communication assets on core targets groups (Cons, HCPs, Trade)• Develop state-of-the-art digital media strategies and plans – master data analytics & monitoring.• Develop targeted communication programs towards HCP specialists, leveraging global toolkits.• Manage insight generation and data analytics to better understand target group needs.• Run marketing program qualification, supported by marketing research where appropriate.• Work closely with agency partners on research, advertising, promotion or sponsorship programsORGANISATION• Lead and organise the marketing team – drive motivation and performance mindset.• Communicate with all levels of the organization to ensure buy-in of marketing plans and priorities.• Communicate with all levels of the organization to reflect their business needs into marketing plans• Identify trainings & coaching opportunities for marketing talents – bring team to excellence.• Completes marketing department operational requirements.
求められる経験
Qualifications, Skills and Experience
• University degree is required.
• Marketing, Trade Marketing focus.
• MBA in Business Administration is welcome.
• 10+ years marketing seniority in Japan including 5+ years in Consumer Health (over the counter), Beauty, and FMCG
• Consumer and HCP marketing
• International marketing leadership in Regional or Global Consumer Health company (alternatively FMCG) – located in Japan.
• Minimum 5 years as senior level marketing leadership in Japanese company with international presence and/or multinational company located in Japan.
• Fluent in Japanese and business level English languages required.
• Proven strategic thinking fed by solid creativity – needs to form a vision and strategy for his Brand then define and deliver a precise roadmap of key activities/programs.
• Solid experience with digital (strategy, monitoring, data analytics) – good exposure to e-commerce
• Self-starter and self-driven
• Good understanding of Regulatory and Medical aspects of OTC/Med devices in Japan (ideally Asia)
• High agility level acting with speed - has courage to take appropriate risks.
• Strong creativity – thinks out of the box – creates solutions even if challenging.
• Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition.
• Externally focused - driven by adding value to consumers and customers.
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,000 ～ 1,400万円
賞与
-
雇用期間
期間の定めなし
show more
