Randstad, the world’s leading partner for talent, is looking for a Marketing Lead for our Malaysia and Singapore operations. As the Marketing Lead, you will be both a strategic leader as well as a day to day practical marketer. You will be at the forefront of shaping and executing Randstad’s marketing strategy and growth initiatives in the Malaysia and Singapore markets.
You’ll lead a dynamic team of field marketing and communication professionals and ensure that marketing efforts are seamlessly integrated with sales strategies to drive measurable growth and revenue generation.
Constantly staying ahead of industry trends, you'll inspire the sales teams and your key stakeholders with your thought leadership, Leverage on insights and analytics to identify growth opportunities, optimize marketing spend, and ensure alignment with business growth objectives.
What you get to do:
... - Marketing & Sales Strategy Development: Lead the development of marketing strategies for Randstad and its specialisations, ensuring cohesive alignment between marketing initiatives and sales goals to drive revenue growth.
- Foster a culture of innovation, continuous improvement, and accountability within the team, driving results through creative, data-driven marketing initiatives.
- Oversee the development and execution of complex, multi-channel marketing campaigns, including ABM, digital, online and offline events, and content marketing, ensuring alignment with sales strategies and local and regional market demands.
- Drive marketing initiatives that directly contribute to revenue generation, with a focus on increasing market penetration, brand visibility, and client engagement.
- Lead the creation and delivery of advanced sales enablement tools, including account insights, content assets, and strategic recommendations, to empower sales teams in winning high-value clients.
What you need to bring:
This role requires an innovative, data-driven practical leader capable of delivering high-impact results in a fast-paced B2B and B2C focused environment.
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of experience in field marketing, demand generation, or B2B marketing, with a proven track record of leading high-impact marketing initiatives that drive revenue growth.
- Expertise in developing and executing multi-channel campaigns, including ABM, digital marketing, and event-based strategies.
- Proven track record of successfully managing marketing campaigns and initiatives in the Singapore and Malaysia markets.
- Strong understanding of the Singapore and Malaysia markets, including cultural nuances and consumer behavior.
- Strong leadership and team management experience, with the ability to inspire and drive performance in a high-paced, results-oriented environment.
What’s in it for you:
Aside from a highly competitive salary, you will have access to medical insurance benefits, company share purchase plan, hybrid work environment, work from home allowance and annual leave as well as family care leave. At Randstad we help people secure meaningful roles, develop relevant skills and find purpose and belonging in their workplace. As part of a global HR company, you’ll also have the unique opportunity to collaborate with other teams and markets as you grow with us, becoming part of a high performing, leadership team with a brand that is known globally
