marketing executive (lifestyle fashion brand).

• Globally recognisable brand.
• Marketing Executive focusing on the brand’s CRM strategies and campaign effectiveness.

Marketing Executive (Lifestyle Fashion Brand)

about the company

Our client is one of the most recognisable brands globally, known for its commitment to quality, and style. With concrete plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.

key responsibilities:

• Direct and develop CRM programs, customer engagement and loyalty initiatives, ensuring budget efficiency and alignment with business objectives.
• Design and implement comprehensive customer journey strategies to enhance brand exposure, deepen customer connections, and increase repeat engagement.
• Optimize the use of CRM tools and communication content across key digital channels to build long-term customer loyalty.
• Lead efforts in customer segmentation across various platforms, including email marketing, SMS, and mobile apps, to ensure personalized communication.
• Collaborate with regional teams to develop integrated marketing campaigns tailored for customer engagement and retention.
• Coordinate with cross-functional teams to implement marketing activities for stores, strategic retail partners, and online channels within the region.
• Partner with internal stakeholders to enhance platform capabilities and ensure a seamless user experience on CRM and digital commerce platforms.
• Increase database traffic to owned platforms by developing targeted marketing strategies and ensuring effective segmentation of customer data.
• Lead customer loyalty initiatives aimed at acquiring new members and encouraging repeat transactions through ongoing program development.
• Analyze CRM performance, monitor market dynamics, and evaluate campaign outcomes to propose data-driven improvements.
• Develop effective strategies to achieve e-commerce goals while maintaining brand visibility and a consistent presence across all channels.
• Collaborate with internal marketing, planning, and sales teams to support public relations efforts and drive brand campaigns.
• Oversee influencer and digital ambassador programs to boost brand recognition and expand audience reach.

qualifications and experience:

• Degree or diploma in Business, Marketing or relevant.
• 2-5 years relevant working experience in Digital Marketing, specifically in CRM
• Proficient with CRM applications, data analytics and graphic design is essential.
• Prior experience in FMCG or Retail industries is a plus.
• Excellent collaboration and communication abilities.
• Proficient in Microsoft Office, specifically Excel and Powerpoint.

If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of our journey.

(EA: 94C3609/ R23112482)