marketing director - kitchen ware & houseware.

About the Company
My client is a growing, decades strong business undergoing a shift from traditional OEM to their own inhouse brand. They currently need a Marketing Director who can help them develop and execute go-to-market strategies for the company’s newly established brands. If you are from FMCG, Kitchenware or other related products. Do apply and reach out to me at 016-6980678.

Key Responsibilities:

• Develop and implement go-to-market strategies to achieve revenue and gross margin targets.
• Conduct market research to identify customer needs, trends, and growth opportunities.
• Analyze sales and market data to inform product and marketing strategies.
• Collaborate with the executive team to build relationships with industry influencers.
• Support the sales team with lead generation programs to drive qualified leads.
• Manage marketing budgets to ensure effective allocation of resources.

Skills and Experience Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience in product development, market research within consumer goods.
• Strong analytical skills with a data-driven approach to decision-making.
• Knowledge of product development, market research methodologies, and lead generation.
• Excellent written and verbal communication skills in English.