Responsibilities:
- Collaborate with the Product Manager to develop and refine product strategies that align with company goals.
- Conduct comprehensive market research to identify trends, customer preferences, and competitive landscape.
- Develop clear and unique product positioning statements that differentiate our cloud service offerings in the market.
- Create compelling sales collateral, including presentations, datasheets, case studies, and product demos.
- Monitor key performance indicators (KPIs) to measure the success of cloud services and track against targets.
- Analyze product usage data, customer satisfaction scores, and feedback to identify areas for improvement and drive product enhancements.
- Work closely with cross-functional teams, including product management, sales, and other departments, to achieve common objectives.
- Develop go-to-market strategies and execute integrated marketing campaigns across multiple channels.
- Utilize analytical skills to interpret data, draw insights, and make data-driven decisions to optimize marketing efforts.
- Stay updated with industry trends and advancements in cloud services and related technologies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or IT-related discipline.
- Minimum of 5 years of experience in product marketing in an IT company, preferably with solution vendors or service providers in the Telecom industry.
- Proven track record of successfully launching and marketing products or services to targeted customer segments.
- Strong understanding of marketing principles, including market analysis, segmentation, positioning, and messaging.
- Experience in developing go-to-market strategies and executing integrated marketing campaigns across multiple channels.
- Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Analytical skills to interpret data, draw insights, and make data-driven decisions to optimize marketing efforts.
- Collaborative mindset with the ability to work effectively with cross-functional teams.
- Holder of any cloud-related certification is a plus.
- Holder of ITIL foundation or above certification is preferred.
- Candidates with less experience will be considered for the Senior Product Consultant role.