社名
社名非公開
職種
マーケティング、調査、マーケティングコミュニケーション、広報(PR)
業務内容
...
Mission:• Multichannel Customer Engagement team leads multi-channel growth internally and externally, and oversees our customers’ UX and UI matters• Based on Corporate and Brand strategies, propose effective channels / contents to be delivered and develop a comprehensive digital plan to reach our sales targets• Reach various KPIs, including engagement, coverage, SEO performance, etc. Objectives:• Lead the development and deployment of corporate digital marketing plan• Manage brand content delivery across multi digital channels• Manage, develop, and refine company’s digital channels for better customer experience• Co-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tactics• Propose/Embed digital strategies to reach key stakeholders based on brand strategies• Work with internal partners, including BU, MA, CE and IT, to continually refine operating procedures• Collaborate with key vendors and agency partnersStrategic Planning・ Lead the development of digital strategy・ Align the Affiliate strategy with the Brand Strategy to ensure consistency・ Present the Affiliate Strategy to the Brand Teams and gain alignment・ Work with the Brand Teams to develop plans that are aligned with the Affiliate Digital Strategy・ Ensure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectives Tactical Implementation・ Work cross-functionally to support the execution of the Brand Plans・ Lead the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the results・ Implement pilots to ensure success・ Utilize data to drive decisions・ Lead digital channel operation and development according to the plan and SOPInternal and External Partner Management・ Partner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectives・ Manage temporary staff and support internal team members focusing on their ad-hoc tasks・ Provide multichannel strategic guidance and cooperate for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines・ Manage agencies/vendors for ensuring and improving service delivery・ Train and develop the multichannel competencies of the Brand Teams as neededObjectives:• Manage brand content delivery across multi digital channels• Manage, develop, and refine company’s digital channels for better customer experience• Co-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tactics• Propose/Embed digital strategies to reach key stakeholders based on brand strategies• Work with internal partners, including BU, MA, CE and IT, to continually refine operating procedures• Collaborate with key vendors and agency partnersStrategic Planning・ Support the development of digital strategy・ Work with the Brand Teams to develop plans that are aligned with the Affiliate Digital Strategy・ Ensure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectivesTactical Implementation・ Work cross-functionally to support the execution of the Brand Plans・ Support the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the results・ Implement pilots to ensure success・ Utilize data to drive decisions・ Execute digital channel operation and development according to the plan and SOPInternal and External Partner Management・ Partner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectives・ Provide guidance and support for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines・ Manage agencies/vendors for ensuring service delivery
求められる経験
Qualifications:
・ Over 6 years of work experience in pharmaceutical company
・ Experience in digital channel management and strategy planning (3 years-)
・ Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
・ Experience in analytics including an understanding of Pharma Data（IMS, Ultmarc, Cegedim, m3.etc）
・ Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
・ Digital Marketing knowledge（Multichannel, Contents, Analytics, etc）
・ Assertive communication skills
・ Logical Thinking
・ Basic computer skills（MS PowerPoint, MS Word, MS Excel）
・ Excellent presentation skills
・ English（TOEIC850）
・ Over 3 years of work experience in pharmaceutical company
・ Experience in digital channel management (2 years-)
・ Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
・ Experience in analytics including an understanding of Pharma Data（IQVIA,
Ultmarc, m3.etc）
・ Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
・ Digital Marketing knowledge（Multichannel, Contents, Analytics, etc）
・ Excellent presentation skills
・ Logical Thinking
・ Basic computer skills（MS PowerPoint, MS Word, MS Excel）
・ English（TOEIC800）
保険
健康保険 厚生年金保険 雇用保険
待遇・福利厚生
-
休日休暇
土曜日 日曜日 祝日
給与
年収800 ～ 1,200万円
賞与
-
show more
社名
社名非公開
職種
マーケティング、調査、マーケティングコミュニケーション、広報(PR)
業務内容
...
Mission:• Multichannel Customer Engagement team leads multi-channel growth internally and externally, and oversees our customers’ UX and UI matters• Based on Corporate and Brand strategies, propose effective channels / contents to be delivered and develop a comprehensive digital plan to reach our sales targets• Reach various KPIs, including engagement, coverage, SEO performance, etc. Objectives:• Lead the development and deployment of corporate digital marketing plan• Manage brand content delivery across multi digital channels• Manage, develop, and refine company’s digital channels for better customer experience• Co-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tactics• Propose/Embed digital strategies to reach key stakeholders based on brand strategies• Work with internal partners, including BU, MA, CE and IT, to continually refine operating procedures• Collaborate with key vendors and agency partnersStrategic Planning・ Lead the development of digital strategy・ Align the Affiliate strategy with the Brand Strategy to ensure consistency・ Present the Affiliate Strategy to the Brand Teams and gain alignment・ Work with the Brand Teams to develop plans that are aligned with the Affiliate Digital Strategy・ Ensure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectives Tactical Implementation・ Work cross-functionally to support the execution of the Brand Plans・ Lead the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the results・ Implement pilots to ensure success・ Utilize data to drive decisions・ Lead digital channel operation and development according to the plan and SOPInternal and External Partner Management・ Partner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectives・ Manage temporary staff and support internal team members focusing on their ad-hoc tasks・ Provide multichannel strategic guidance and cooperate for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines・ Manage agencies/vendors for ensuring and improving service delivery・ Train and develop the multichannel competencies of the Brand Teams as neededObjectives:• Manage brand content delivery across multi digital channels• Manage, develop, and refine company’s digital channels for better customer experience• Co-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tactics• Propose/Embed digital strategies to reach key stakeholders based on brand strategies• Work with internal partners, including BU, MA, CE and IT, to continually refine operating procedures• Collaborate with key vendors and agency partnersStrategic Planning・ Support the development of digital strategy・ Work with the Brand Teams to develop plans that are aligned with the Affiliate Digital Strategy・ Ensure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectivesTactical Implementation・ Work cross-functionally to support the execution of the Brand Plans・ Support the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the results・ Implement pilots to ensure success・ Utilize data to drive decisions・ Execute digital channel operation and development according to the plan and SOPInternal and External Partner Management・ Partner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectives・ Provide guidance and support for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines・ Manage agencies/vendors for ensuring service delivery
求められる経験
Qualifications:
・ Over 6 years of work experience in pharmaceutical company
・ Experience in digital channel management and strategy planning (3 years-)
・ Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
・ Experience in analytics including an understanding of Pharma Data（IMS, Ultmarc, Cegedim, m3.etc）
・ Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
・ Digital Marketing knowledge（Multichannel, Contents, Analytics, etc）
・ Assertive communication skills
・ Logical Thinking
・ Basic computer skills（MS PowerPoint, MS Word, MS Excel）
・ Excellent presentation skills
・ English（TOEIC850）
・ Over 3 years of work experience in pharmaceutical company
・ Experience in digital channel management (2 years-)
・ Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
・ Experience in analytics including an understanding of Pharma Data（IQVIA,
Ultmarc, m3.etc）
・ Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
・ Digital Marketing knowledge（Multichannel, Contents, Analytics, etc）
・ Excellent presentation skills
・ Logical Thinking
・ Basic computer skills（MS PowerPoint, MS Word, MS Excel）
・ English（TOEIC800）
保険
健康保険 厚生年金保険 雇用保険
待遇・福利厚生
-
休日休暇
土曜日 日曜日 祝日
給与
年収800 ～ 1,200万円
賞与
-
show more
