As a Head of Marketing you will play a pivotal role in scaling our brand and positioning it as a leader in the
market. We are seeking an experienced, innovative, and data-driven Head of Marketing to lead our
marketing team in the competitive and fast-paced iGaming industry in Brazil. This senior role requires a
...
job details
summary
- são paulo, são paulo
- R$40,001 - R$50,000 per month
- permanent
- job categoryinformation technology
job details
strategic thinker who can develop and execute end-to-end marketing strategies that drive customer
acquisition, retention, and brand engagement across multiple channels. The ideal candidate will have a
deep understanding of iGaming, player psychology, regulatory landscapes, and digital marketing trends.
What you will work on
• Develop and execute a multi-channel marketing strategy aligned with growth objectives.
• Identify growth opportunities and partnerships while ensuring regulatory compliance.
• Lead brand strategy to enhance visibility and reputation in the iGaming market.
• Oversee creative direction and ensure consistent messaging across digital, social media, TV,
sponsorships, and affiliates.
• Drive cost-effective customer acquisition through performance marketing (PPC, SEO, affiliates,
programmatic).
• Implement retention initiatives to maximize customer lifetime value (LTV).
• Collaborate with Product teams on market-aligned features and launches.
• Leverage data analytics to optimize campaigns and improve ROI.
• Build and mentor a high-performing marketing team, fostering creativity and accountability.
• Oversee budget allocation, ensuring maximum ROI and compliance with industry regulations.
What you bring
• Bachelor’s degree in Μarketing, Business, or a related field. An MBA or advanced degree is a plus.
• 5+ years in Marketing, with at least 3 years in a senior marketing role in the iGaming industry.
• Proven track record of driving growth, preferably with experience in both Casino and Sportsbook
verticals.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, and CRM
software.
• Expertise in digital marketing, including PPC, SEO, CRM, programmatic advertising, and social
media.
• Exceptional leadership and team management skills, with a passion for mentoring and developing
talent.
• Deep understanding of iGaming products, customer behaviors, and regulatory environments.
• Strong network within the iGaming space is advantageous.
• Strategic thinker with strong problem-solving abilities and an innovative mindset.
• Strong communication and interpersonal skills, capable of influencing internal and external
stakeholders.
show moreacquisition, retention, and brand engagement across multiple channels. The ideal candidate will have a
deep understanding of iGaming, player psychology, regulatory landscapes, and digital marketing trends.
What you will work on
• Develop and execute a multi-channel marketing strategy aligned with growth objectives.
• Identify growth opportunities and partnerships while ensuring regulatory compliance.
• Lead brand strategy to enhance visibility and reputation in the iGaming market.
• Oversee creative direction and ensure consistent messaging across digital, social media, TV,
sponsorships, and affiliates.
• Drive cost-effective customer acquisition through performance marketing (PPC, SEO, affiliates,
programmatic).
• Implement retention initiatives to maximize customer lifetime value (LTV).
• Collaborate with Product teams on market-aligned features and launches.
• Leverage data analytics to optimize campaigns and improve ROI.
• Build and mentor a high-performing marketing team, fostering creativity and accountability.
• Oversee budget allocation, ensuring maximum ROI and compliance with industry regulations.
What you bring
• Bachelor’s degree in Μarketing, Business, or a related field. An MBA or advanced degree is a plus.
• 5+ years in Marketing, with at least 3 years in a senior marketing role in the iGaming industry.
• Proven track record of driving growth, preferably with experience in both Casino and Sportsbook
verticals.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, and CRM
software.
• Expertise in digital marketing, including PPC, SEO, CRM, programmatic advertising, and social
media.
• Exceptional leadership and team management skills, with a passion for mentoring and developing
talent.
• Deep understanding of iGaming products, customer behaviors, and regulatory environments.
• Strong network within the iGaming space is advantageous.
• Strategic thinker with strong problem-solving abilities and an innovative mindset.
• Strong communication and interpersonal skills, capable of influencing internal and external
stakeholders.
As a Head of Marketing you will play a pivotal role in scaling our brand and positioning it as a leader in the
market. We are seeking an experienced, innovative, and data-driven Head of Marketing to lead our
marketing team in the competitive and fast-paced iGaming industry in Brazil. This senior role requires a
strategic thinker who can develop and execute end-to-end marketing strategies that drive customer
acquisition, retention, and brand engagement across multiple channels. The ideal candidate will have a
deep understanding of iGaming, player psychology, regulatory landscapes, and digital marketing trends.
What you will work on
• Develop and execute a multi-channel marketing strategy aligned with growth objectives.
• Identify growth opportunities and partnerships while ensuring regulatory compliance.
• Lead brand strategy to enhance visibility and reputation in the iGaming market.
• Oversee creative direction and ensure consistent messaging across digital, social media, TV,
sponsorships, and affiliates.
• Drive cost-effective customer acquisition through performance marketing (PPC, SEO, affiliates,
programmatic). ...
market. We are seeking an experienced, innovative, and data-driven Head of Marketing to lead our
marketing team in the competitive and fast-paced iGaming industry in Brazil. This senior role requires a
strategic thinker who can develop and execute end-to-end marketing strategies that drive customer
acquisition, retention, and brand engagement across multiple channels. The ideal candidate will have a
deep understanding of iGaming, player psychology, regulatory landscapes, and digital marketing trends.
What you will work on
• Develop and execute a multi-channel marketing strategy aligned with growth objectives.
• Identify growth opportunities and partnerships while ensuring regulatory compliance.
• Lead brand strategy to enhance visibility and reputation in the iGaming market.
• Oversee creative direction and ensure consistent messaging across digital, social media, TV,
sponsorships, and affiliates.
• Drive cost-effective customer acquisition through performance marketing (PPC, SEO, affiliates,
programmatic). ...
• Implement retention initiatives to maximize customer lifetime value (LTV).
• Collaborate with Product teams on market-aligned features and launches.
• Leverage data analytics to optimize campaigns and improve ROI.
• Build and mentor a high-performing marketing team, fostering creativity and accountability.
• Oversee budget allocation, ensuring maximum ROI and compliance with industry regulations.
What you bring
• Bachelor’s degree in Μarketing, Business, or a related field. An MBA or advanced degree is a plus.
• 5+ years in Marketing, with at least 3 years in a senior marketing role in the iGaming industry.
• Proven track record of driving growth, preferably with experience in both Casino and Sportsbook
verticals.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, and CRM
software.
• Expertise in digital marketing, including PPC, SEO, CRM, programmatic advertising, and social
media.
• Exceptional leadership and team management skills, with a passion for mentoring and developing
talent.
• Deep understanding of iGaming products, customer behaviors, and regulatory environments.
• Strong network within the iGaming space is advantageous.
• Strategic thinker with strong problem-solving abilities and an innovative mindset.
• Strong communication and interpersonal skills, capable of influencing internal and external
stakeholders.
show more• Collaborate with Product teams on market-aligned features and launches.
• Leverage data analytics to optimize campaigns and improve ROI.
• Build and mentor a high-performing marketing team, fostering creativity and accountability.
• Oversee budget allocation, ensuring maximum ROI and compliance with industry regulations.
What you bring
• Bachelor’s degree in Μarketing, Business, or a related field. An MBA or advanced degree is a plus.
• 5+ years in Marketing, with at least 3 years in a senior marketing role in the iGaming industry.
• Proven track record of driving growth, preferably with experience in both Casino and Sportsbook
verticals.
• Strong analytical skills with experience using tools such as Google Analytics, Tableau, and CRM
software.
• Expertise in digital marketing, including PPC, SEO, CRM, programmatic advertising, and social
media.
• Exceptional leadership and team management skills, with a passion for mentoring and developing
talent.
• Deep understanding of iGaming products, customer behaviors, and regulatory environments.
• Strong network within the iGaming space is advantageous.
• Strategic thinker with strong problem-solving abilities and an innovative mindset.
• Strong communication and interpersonal skills, capable of influencing internal and external
stakeholders.
the application process.
See what comes ahead in the application process. Find out how we help you land that job.
1 of 8apply with randstad.
Applying with us is easy. We will review your application and see if you are a good fit for the job and the company.
2 of 8we'll give you a call.
Our consultant will call you at a suitable time to discuss your application and further career aspirations.
3 of 8getting you registered.
If you’ve never worked with us before, we’ll need some basic additional pieces of information to confirm your eligibility for work.
4 of 8compliance check.
Next, we just need to verify a few things - we’ll make the relevant compliance checks and keep you posted.
5 of 8reference and background check.
As part of the process in ensuring you’re perfect for the role, we’ll make contact with any relevant references you’ve provided.
6 of 8the perfect job for you.
Our expert team will either arrange an interview for the role you’ve applied for, or if they believe there’s a better opportunity, they’ll suggest alternative options too.
7 of 8the interview.
We’ll ensure that you’re fully prepared ahead of your interview and know exactly what to expect - good luck!
8 of 8start your new job.
Congratulations, you’re ready to begin your new job. The team will ensure that you’re fully prepared for your first day.
let similar jobs come to you
We will keep you updated when we have similar job postings.
Thank you for subscribing to your personalised job alerts.