- One of the fastest homegrown brands in the market.
- Team lead position - Overseeing the marketing and sales team.
Head of Growth Marketing (Fast growing Local SME)
about the company
Our client is one of the fastest growing homegrown brands, specialising in home products. With concrete plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2024.
about the role:
- Lead a multidisciplinary team of performance marketers and offline sales staff, encouraging collaborative and results-oriented strategies between teams.
- Oversee the budget for performance marketing campaigns, ensuring efficient use of resources to maximize return on investment.
- Create and implement a robust performance marketing strategy specifically designed for the DTC model.
- Use performance data to inform decision-making and optimize strategies.
- Utilize advanced targeting and segmentation methods to enhance customer acquisition and retention.
- Ensure a cohesive customer experience across both online and offline channels.
- Track and report on budget performance against set targets.
- P&L responsibilities.
- Establish analytics and reporting frameworks to assess the success of performance marketing initiatives and offline sales activities.
- Hire, train, and develop team members to maintain a high level of performance and engagement.
skills and experience required:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Seasoned professional with a deep understanding of DTC marketing, digital channels, and a track record of delivering measurable results.
- Proven experience in effectively managing large-scale paid advertising campaigns, particularly in the direct-to-consumer (DTC) sector.
- Working experience in e-commerce.
- Able to multitask and work independently
- Strong presentation and communication skills.
- Excellent organizational and time-management skills.
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609/ R23112482)
...