summary

hong kong
HK$63,000 - HK$920,000 per year
permanent
full-time

job category
advertising, marketing & public relations

job details

about the company.
Our client is a reputable lifestyle goods company that offers high quality travel accessories products. As the business is growing globally, they are looking for a Head of Brand to join and further reinforce the brand's presence in the market.

about the team.Reporting to the Global CEO, you will be expected to take the lead in brand strategies by managing different teams such as marketing, creative, CRM and etc. ...

about the job.

Develop and lead the overall brand strategy to strengthen the brand's identity, positioning and equity in the market
Define and maintain the brand's core values, personality, visual identity and messaging guidelines to ensure consistent brand experiences across all customer touchpoints
Oversee the creation and deployment of all brand-related assets, including logo, packaging, advertising, website, social media and marketing collateral
Conduct market research and competitive analysis to identify opportunities to differentiate the brand and enhance its appeal with target customers
Collaborate with internal teams to ensure brand considerations are integrated into the development, promotion and sales of the brand's products
Manage brand's public relations and communications, including media relations, influencer partnerships and event sponsorships
Continuously monitoring and analyzing brand performance metrics, such as brand awareness, perception, loyalty, and equity, to identify areas for improvement
Develop and implement innovative brand-building initiatives, including digital campaigns, experiential marketing and brand partnerships
Serve as the brand steward and evangelist, ensure the entire organizaiton understands and champions the brand

skills & experiences required.

Degree or above
12+ years of progressive experience in brand management within the retail sector (fashion, beauty, lifestyle, consumer goods, etc)
Experience working with global or multi-market brand management is required
Strategic thinking and problem solving abilities to address complex brand challenges
Ability to think outside the box and introduce innovative, breakthrough brand ideas
Strong leadership and people management skills to develop and motivate
Proficient in English language; other Asia language ability would be a plus

Interested parties, please apply directly with your most updated resume with latest and expected salary package. Applicants who fail to provide the required information will be considered as unsuccessful. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.

about the team.Reporting to the Global CEO, you will be expected to take the lead in brand strategies by managing different teams such as marketing, creative, CRM and etc.
...

about the job.

Develop and lead the overall brand strategy to strengthen the brand's identity, positioning and equity in the market
Define and maintain the brand's core values, personality, visual identity and messaging guidelines to ensure consistent brand experiences across all customer touchpoints
Oversee the creation and deployment of all brand-related assets, including logo, packaging, advertising, website, social media and marketing collateral
Conduct market research and competitive analysis to identify opportunities to differentiate the brand and enhance its appeal with target customers
Collaborate with internal teams to ensure brand considerations are integrated into the development, promotion and sales of the brand's products
Manage brand's public relations and communications, including media relations, influencer partnerships and event sponsorships
Continuously monitoring and analyzing brand performance metrics, such as brand awareness, perception, loyalty, and equity, to identify areas for improvement
Develop and implement innovative brand-building initiatives, including digital campaigns, experiential marketing and brand partnerships
Serve as the brand steward and evangelist, ensure the entire organizaiton understands and champions the brand

skills & experiences required.

Degree or above
12+ years of progressive experience in brand management within the retail sector (fashion, beauty, lifestyle, consumer goods, etc)
Experience working with global or multi-market brand management is required
Strategic thinking and problem solving abilities to address complex brand challenges
Ability to think outside the box and introduce innovative, breakthrough brand ideas
Strong leadership and people management skills to develop and motivate
Proficient in English language; other Asia language ability would be a plus

experience
12 years
skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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head of brand - retail.

job details

experience

skills

qualifications

education

the application process.

apply with randstad.

we'll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

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