社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
MAIN PURPOSESBRAND Client Relationship Manager is in charge of the implementation of the Maison’s CRM and Clienteling strategies on the Japanese market. He also oversees the development of the local e-Commerce platform.This position is in permanent communication with several BRAND HQ teams to coordinate locally the campaigns and programs created at HQ level, but as an expert of his/her local market, this role demonstrates pro-activity and acts as a leader in the development of the CRM, Clienteling and e-Commerce programs he/she believes are the most relevant for BRAND New and Existing clients.KEY RESPONSIBILITIES:Key responsibility 1: CRM and Clienteling・Manages and enriches the Client Database with quantitative and qualitative data through all data capture tools available. Support and motivate boutique staff so that data continues to be fed into the CRM database. Coordinate with IT to solve any technical issue related to the CRM database.・Monitor and report all Client Data KPIs such as the client satisfaction, e-mail registration rate, etc.・Develop and implement local CRM strategy and Clienteling campaigns on different communication platforms (email, LINE, …) in coordination with HQ teams and worldwide CRM guidelines.・Manage all clients’ campaigns activities: coordinate with digital agencies, manages the allocated CRM budget. Measures the Return On Investment of his campaigns.・Implement and monitor clients follow up per boutique through TheVIEW, Piaget’s Clienteling App; develop personalized clienteling programs for VIP clients.・Carry out appropriate Client Database analysis. Analyse client typologies and behaviours, perform ad hoc analysis, propose improvements and action plans.・Be the local CRM Key User for all Salesforce and SAP related matters.・Benchmark competitors programs in the luxury goods market.Ensure training and coaching of the boutique teams on CRM matters. Key responsibility 2 : e-Commerce & CRC・Lead and coordinate with local teams all E-commerce and CRC activities. Ensure project timelines are updated regularly and coordinate with all resources to facilitate the success of the e-commerce sales channel.・Coordinate and maintain with Marketing the on-line catalogue of products. Coordinate stock review, replenishment, forecasts, supplies and consumables with the local supply chain team.・Manage transversal integration of all aspects of local e-commerce projects including marketing, analytics, e-CRM, stock & supply chain, IT, logistics, retail, after sales service and local third party vendors.・Work closely with local Communication and HQ E-com and Digital teams to optimize Piaget.com for maximum online exposure in the market.・Develop skills and CRM activation plans for the Contact Center.・Key User for Contact Center Front End Portal (CCFE), Google Analytics, and Piaget Content Management System.
求められる経験
SKILLS :
・3-4 years of experience managing CRM and optimizing e-commerce and retail sales channels
PREFERED TECHNICAL SKILLS:
・Knowledge of Salesforce Service Cloud and Salesforce Marketing Cloud
・Knowledge of SAP BI and SAP Analytics Cloud
・Proficient in Microsoft Excel
LANGUAGES:
Fluent Japanese
Fluent English
French is a plus
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,100 ～ 1,150万円
賞与
-
show more
社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
MAIN PURPOSESBRAND Client Relationship Manager is in charge of the implementation of the Maison’s CRM and Clienteling strategies on the Japanese market. He also oversees the development of the local e-Commerce platform.This position is in permanent communication with several BRAND HQ teams to coordinate locally the campaigns and programs created at HQ level, but as an expert of his/her local market, this role demonstrates pro-activity and acts as a leader in the development of the CRM, Clienteling and e-Commerce programs he/she believes are the most relevant for BRAND New and Existing clients.KEY RESPONSIBILITIES:Key responsibility 1: CRM and Clienteling・Manages and enriches the Client Database with quantitative and qualitative data through all data capture tools available. Support and motivate boutique staff so that data continues to be fed into the CRM database. Coordinate with IT to solve any technical issue related to the CRM database.・Monitor and report all Client Data KPIs such as the client satisfaction, e-mail registration rate, etc.・Develop and implement local CRM strategy and Clienteling campaigns on different communication platforms (email, LINE, …) in coordination with HQ teams and worldwide CRM guidelines.・Manage all clients’ campaigns activities: coordinate with digital agencies, manages the allocated CRM budget. Measures the Return On Investment of his campaigns.・Implement and monitor clients follow up per boutique through TheVIEW, Piaget’s Clienteling App; develop personalized clienteling programs for VIP clients.・Carry out appropriate Client Database analysis. Analyse client typologies and behaviours, perform ad hoc analysis, propose improvements and action plans.・Be the local CRM Key User for all Salesforce and SAP related matters.・Benchmark competitors programs in the luxury goods market.Ensure training and coaching of the boutique teams on CRM matters. Key responsibility 2 : e-Commerce & CRC・Lead and coordinate with local teams all E-commerce and CRC activities. Ensure project timelines are updated regularly and coordinate with all resources to facilitate the success of the e-commerce sales channel.・Coordinate and maintain with Marketing the on-line catalogue of products. Coordinate stock review, replenishment, forecasts, supplies and consumables with the local supply chain team.・Manage transversal integration of all aspects of local e-commerce projects including marketing, analytics, e-CRM, stock & supply chain, IT, logistics, retail, after sales service and local third party vendors.・Work closely with local Communication and HQ E-com and Digital teams to optimize Piaget.com for maximum online exposure in the market.・Develop skills and CRM activation plans for the Contact Center.・Key User for Contact Center Front End Portal (CCFE), Google Analytics, and Piaget Content Management System.
求められる経験
SKILLS :
・3-4 years of experience managing CRM and optimizing e-commerce and retail sales channels
PREFERED TECHNICAL SKILLS:
・Knowledge of Salesforce Service Cloud and Salesforce Marketing Cloud
・Knowledge of SAP BI and SAP Analytics Cloud
・Proficient in Microsoft Excel
LANGUAGES:
Fluent Japanese
Fluent English
French is a plus
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,100 ～ 1,150万円
賞与
-
show more
