digital marketing specialist (ppc, paid media, seo).

Develop and manage Google PPC campaigns to maximize ROI;

Oversee all aspects of the campaigns , including strategy, execution, and  performance tracking;

Implement and optimize SEO strategies to improve organic search rankings;

Conduct keyword research and competitive analysis to identify opportunities;

Monitor and report on key metrics, ensuring continuous improvement and  optimization;

Collaborate with the marketing team to align digital efforts with overall marketing  strategies;

Manage digital marketing budget to ensure efficient and effective use of resources;

Stay updated on industry trends and best practices to keep our strategies current  and competitive 

+3 years of proven experience in digital marketing, specifically in Google PPC and  SEO (Meta, Tiktok ads experience is a plus);

Strong analytical skills and proficiency with digital marketing tools and platforms;

Experience in managing direct-to-consumer e-commerce brands (preferably in  fashion/apparel);

Management of the digital marketing budget; 

Expertise in keyword research, ad copywriting, and landing page optimization;

Knowledge of the latest trends and best practices in digital marketing;

Results-driven with a constant drive to improve and achieve targets;

High energy, adaptability, and efficiency in a fast-paced environment;

Critical thinking and problem-solving abilities 

Strong team player with excellent interpersonal and communication skills ;

Ability to work under pressure and manage multiple projects simultaneously;

 Excellent English proficiency (speaking, writing, listening) (mandatory).