·Create comprehensive and integrated digital marketing strategies that engage our customers and lead to successful conversion goals.
·Plan, deploy, manage, track and report all digital marketing, including SEO/SEM, website, email, social media and display advertising campaigns
·Build customer journeys in collaboration with key business stakeholders, product and marketing
·Manage and maintain our social media presence across all digital channels
·Establish digital marketing campaign goals (ROI and KPIs) and measure performance
·Identify trends and insights, and optimize spend and performance based on the insights
·Brainstorm new and creative growth strategies
·Plan, execute, and measure experiments, including A/B testing and conversion tests
·Identify critical conversion points and drop off points and optimizes user funnels
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