社名
社名非公開
職種
その他 経営・管理職
業務内容
...
The D2C Conversion Manager is tasked with optimizing the customer experience to drive conversion rates on our D2C E-Flagship websites and maximize the revenue opportunities.This role leverages analytics and A/B testing to enhance site functionality and user engagement.1. CVR Optimization and Sales Integration:- Adopt a customer-centric and analytical approach to enhance CVR on D2C E-Flagship websites, aligning these efforts with sales building blocks to contribute to revenue growth.- Utilize AI-driven recommendations and on-site search functionalities to maximize CVR improvements and ensure strategies are aligned with broader business goals and customer acquisition efforts.- Coordinate with sales and marketing teams to integrate CVR improvement plans into overall business strategies, promoting synergy and maximizing impact on sales performance.2. A/B Testing and UI/UX Enhancements:- Lead A/B testing initiatives for UI/UX improvements to increase CVR, incorporating the latest trends and each brand's unique identity.- Implement innovative design strategies to ensure engaging and effective customer interactions.3. Global Integration and Best Practices Sharing:- Collaborate effectively to integrate best practices from Japan into the global brand strategy.- Share successful outcomes and insights with the global team for broader adoption and continuous improvement.4. Content Strategy and Performance Analysis:- Provide advice on brand team-generated content, informed by A/B testing best practices, to optimize performance and increase CVR.- Regularly analyze and report on site performance metrics, providing actionable insights for ongoing optimization.5. Customer Engagement and Data-Driven Insights:- Develop strategies to enhance customer engagement throughout the online journey, focusing on personalized experiences to drive conversions.- Use data-driven insights to inform decision-making and continuously refine the customer experience.
求められる経験
Must Have Aspects 必須項目
1. Analytical and Customer-Centric Approach:
- Strong analytical capabilities to interpret data and user behavior for CVR strategy development.
- Profound understanding of the customer journey to enhance the shopping experience and drive CVR.
2. Experience with AI Recommendations and On-Site Search:
- Hands-on experience with operationalizing AI-driven recommendation tools and on-site search to boost CVR.
3. A/B Testing and UI/UX Optimization Expertise:
- Significant experience in leading A/B testing initiatives and expertise in UI/UX design principles to enhance site interaction and CVR.
4. Communication and Collaboration Skills:
- Excellent communication skills to share insights and collaborate effectively with both local and global teams.
- Ability to influence content strategy with actionable insights derived from A/B testing.
- Native-level proficiency in Japanese. Business-level or higher proficiency in English.
5. Leadership and Influence:
- Proven leadership skills with the ability to lead initiatives and influence outcomes within the team.
- Demonstrated ability to foster a culture of innovation, collaboration, and continuous improvement, driving the team towards achieving high CVR goals.
6. Business Acumen and Revenue Growth Focus:
- Demonstrated business acumen with a strong commitment to driving sales and increasing revenue
through conversion rate optimization.
- A strategic mindset focused on aligning conversion goals with business objectives to achieve measurable financial success.
Preferred Qualification 希望項目
1. Industry Experience:
- E-commerce or digital marketing sector experience in consumer goods industry.
- A proactive approach towards developing innovative solutions.
- Familiarity with operating in a digital-focused business environment.
- Experience working in a global corporate environment, demonstrating an understanding of diverse business cultures and practices.
2. Project Management Skills:
- Ability to manage multiple tasks or projects effectively.
- Experience in organizing and prioritizing project timelines.
3. Technical Certifications:
- Experience with analytical tools for data-driven decision-making.
- Salesforce Commerce Cloud skills are plus.
4. Leadership Experience:
- Experience in leading teams or managing projects, even in an informal capacity.
- Proven ability to drive change and innovation within an organization.
5. Innovative Mindset:
- A proactive approach towards developing innovative solutions.
- Keen awareness of industry trends and technological advancements.
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収700 ～ 1,200万円
賞与
-
show more
社名
社名非公開
職種
その他 経営・管理職
業務内容
The D2C Conversion Manager is tasked with optimizing the customer experience to drive conversion rates on our D2C E-Flagship websites and maximize the revenue opportunities.This role leverages analytics and A/B testing to enhance site functionality and user engagement.1. CVR Optimization and Sales Integration:- Adopt a customer-centric and analytical approach to enhance CVR on D2C E-Flagship websites, aligning these efforts with sales building blocks to contribute to revenue growth.- Utilize AI-driven recommendations and on-site search functionalities to maximize CVR improvements and ensure strategies are aligned with broader business goals and customer acquisition efforts.- Coordinate with sales and marketing teams to integrate CVR improvement plans into overall business strategies, promoting synergy and maximizing impact on sales performance.2. A/B Testing and UI/UX Enhancements:- Lead A/B testing initiatives for UI/UX improvements to increase CVR, incorporating the latest trends and each brand's unique identity.- Implement innovative design strategies to ensure engaging and effective customer interactions.3. Global Integration and Best Practices Sharing:- Collaborate effectively to integrate best practices from Japan into the global brand strategy.- Share successful outcomes and insights with the global team for broader adoption and continuous improvement.4. Content Strategy and Performance Analysis:- Provide advice on brand team-generated content, informed by A/B testing best practices, to optimize performance and increase CVR.- Regularly analyze and report on site performance metrics, providing actionable insights for ongoing optimization.5. Customer Engagement and Data-Driven Insights:- Develop strategies to enhance customer engagement throughout the online journey, focusing on personalized experiences to drive conversions.- Use data-driven insights to inform decision-making and continuously refine the customer experience.
...
求められる経験
Must Have Aspects 必須項目
1. Analytical and Customer-Centric Approach:
- Strong analytical capabilities to interpret data and user behavior for CVR strategy development.
- Profound understanding of the customer journey to enhance the shopping experience and drive CVR.
2. Experience with AI Recommendations and On-Site Search:
- Hands-on experience with operationalizing AI-driven recommendation tools and on-site search to boost CVR.
3. A/B Testing and UI/UX Optimization Expertise:
- Significant experience in leading A/B testing initiatives and expertise in UI/UX design principles to enhance site interaction and CVR.
4. Communication and Collaboration Skills:
- Excellent communication skills to share insights and collaborate effectively with both local and global teams.
- Ability to influence content strategy with actionable insights derived from A/B testing.
- Native-level proficiency in Japanese. Business-level or higher proficiency in English.
5. Leadership and Influence:
- Proven leadership skills with the ability to lead initiatives and influence outcomes within the team.
- Demonstrated ability to foster a culture of innovation, collaboration, and continuous improvement, driving the team towards achieving high CVR goals.
6. Business Acumen and Revenue Growth Focus:
- Demonstrated business acumen with a strong commitment to driving sales and increasing revenue
through conversion rate optimization.
- A strategic mindset focused on aligning conversion goals with business objectives to achieve measurable financial success.
Preferred Qualification 希望項目
1. Industry Experience:
- E-commerce or digital marketing sector experience in consumer goods industry.
- A proactive approach towards developing innovative solutions.
- Familiarity with operating in a digital-focused business environment.
- Experience working in a global corporate environment, demonstrating an understanding of diverse business cultures and practices.
2. Project Management Skills:
- Ability to manage multiple tasks or projects effectively.
- Experience in organizing and prioritizing project timelines.
3. Technical Certifications:
- Experience with analytical tools for data-driven decision-making.
- Salesforce Commerce Cloud skills are plus.
4. Leadership Experience:
- Experience in leading teams or managing projects, even in an informal capacity.
- Proven ability to drive change and innovation within an organization.
5. Innovative Mindset:
- A proactive approach towards developing innovative solutions.
- Keen awareness of industry trends and technological advancements.
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収700 ～ 1,200万円
賞与
-
show more
