crm manager.

About the roleAs the CRM & Loyalty Manager, you will be responsible for our end-to-end customer development　strategy and loyalty program and will serve as the voice of the customer throughout the organization.Working closely with our Global GM, you will oversee the customer engagement and retention strategy for our company across Japan, developing and leveraging consumer insights to inform customer　opportunities and priorities. Responsibilities1. Develop and manage our CRM strategy, identifying biggest customer opportunities and building out journeys to engage, retain, migrate and reactivate target segments.2. Oversee strategy & general management of our loyalty program, including evolving published benefits, building out activation and migration strategies, enhancing customer experience and managing financials, to ensure delivery of incremental sales and profit targets.3. Partner with marketing and business leads to activate on CRM and loyalty levers which can be used to drive business performance and customer lifetime value.4. Drive brand strategy and articulation of value prop for loyalty program and partner to bring to life across omni touchpoints.5. Build out a full personalization vision for our company, articulating north star customer journey and prioritizing use cases, bringing together key cross functional stakeholders.6. Partner with Product Management to articulate capability needs and translate into requirements for martech stack and data enablers; articulate business POV on sequencing and value creation.7. Manage consumer insights function and serve up actionable insights to internal counter parts.8. Serve as the primary customer experience thought-partner for senior leaders across the company –advocating for the voice of our customer and influencing the organization to incorporate customer and customer metrics into decision-making.9. Oversee customer care, connecting dots between customer friction points, NPS (NetPromoter Score) results, social listening and consumer insights to develop actionable strategies to improve customer experience.10. Develop framework for local customer and loyalty strategies and efficiency with local market nuances and consumer demands.

求められる経験
・Minimum 5 years’ experience of CRM and/or membership programs, ideally within an　omnichannel retail environment
・Proven track record growing customer file/membership; experience launching new　programs preferred
・Strong financial and business acumen; data driven and customer curious
・Ability to influence cross-functionally and collaborate effectively

保険
健康保険　厚生年金保険　雇用保険,労災保険

休日休暇
土曜日　日曜日　祝日

給与
年収700 ～ 1,200万円

賞与
-
雇用期間
期間の定めなし