crm manager - luxury, apac.

Our client is a prestigious luxury goods brand, renowned for its exquisite craftsmanship and timeless elegance. With over a century of history, it is recognized as one of the oldest luxury houses in the world. The brand is often recognized by their classic designs, innovative styles and meticulous attention to details. It embodies a unique blend of heritage and modernity, appealing to discerning customers who appreciate both luxury and artistry. To cope with its APAC business needs, they are currently seeking a CRM Manager (APAC) to join and bring in new inspirations.

about the team.Reporting to the Head of Marketing, you will be working closely with retail team across APAC to understand their customer needs and preference, then come up with relevant CRM strategies to improve customer loyalty, retention and acquisition.

about the job. The CRM Manager will be responsible for developing and implementing customer relationship management strategies that enhance customer satisfaction, retention, and brand loyalty. This role involves analyzing customer data, managing CRM initiatives, and collaborating with cross-functional teams to create personalized experiences that resonate with the brand's clientele.

• Strategy Development: Design and execute CRM strategies tailored to the APAC market, aligning with the brand values and business objectives
• Data Analysis: Analyze customer data and insights to identify trends, preferences, and opportunities for engagement and retention
• Campaign Management: Develop and manage targeted CRM campaigns, including email marketing, loyalty programs, and personalized communications
• Collaboration: Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer engagement
• Reporting: Monitor and report on CRM performance metrics, providing actionable insights to optimize campaigns and strategies
• Customer Experience: Enhance the overall customer journey by implementing best practices in customer engagement and feedback mechanisms

skills & experiences required.

• Bachelor’s degree in Marketing, Business, or a related field
• 6+ years of experience in CRM, marketing, or customer experience roles, preferably within the luxury retail sector
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proven experience in developing and executing successful CRM strategies and campaigns
• Excellent communication and interpersonal skills, with a focus on building relationships
• Proficiency in CRM software and tools
• Fluent in English, Cantonese and Mandarin; with additional Asia language(s) would be an advantage

Interested parties, please apply directly with your most updated resume including your latest and expected salary package. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.