- 2 years renewable contract role.
- Regional role, instrumental in delivering CRM data insights to support business strategies.
CRM Associate (Luxury Brand)
about the company
Our client is one of the fastest growing luxury fashion brands. With concrete plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2024.
about the role:
- Analyze CRM data to uncover insights that inform strategic decision-making and recommend action plans for improvement.
- Oversee reports and dashboards tracking customer acquisition, retention, and overall business performance.
- Analyze loyalty program performance, providing actionable recommendations to strengthen customer retention and engagement.
- Support the rollout of new loyalty programs and drive initiatives that exceed customer acquisition targets.
- Conduct in-depth analysis of customer behavior, pipeline models, and brand health research. Utilize these insights to develop recommendations that address business challenges and drive growth.
- Build strong relationships with internal teams to gather qualitative feedback and translate these into actionable customer insights
- Manage customer communication segments.
- Ensure database integrity and coordinate with store teams for personalized customer outreach, including anniversaries, birthdays, and store events.
- Provide administrative support to stores for loyalty program management, and lead projects to enhance CRM processes, such as a revamp of name capture systems.
- Track and report on the performance of CRM promotions, identifying opportunities to optimize future campaigns and improve customer satisfaction.
skills and experience required:
- A minimum of 2 years of relevant experience in CRM within the fashion or FMCG industry.
- Strong proficiency in Excel and comfort with data analysis and reporting.
- A proactive, problem-solving attitude with the ability to identify opportunities for improvement.
- Excellent organizational skills and the ability to manage multiple projects in a fast-paced environment.
- Strong interpersonal skills, with the ability to collaborate across departments and maintain positive relationships.
- A team player with a mature, pleasant personality and a high level of flexibility.
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609/ R23112482)
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