content specialist.

The Content Specialist in IGTS business unit/Downstream Marketing team is responsible for managing, organizing, and optimizing marketing content across multiple Content Management Systems (CMS), including Philips asset library, webCMS, and Philips product libraries. This role involves executing operational content tasks while ensuring digital and content excellence best practices, such as keyword optimization, content structuring, and continuous improvement, are applied. 

 Key Responsibilities: 

•  Content Management & Execution 
•  Upload, update, and maintain digital assets (imagery, brochures, videos etc), web pages, and product-related content in various CMS platforms. 
•  Ensure content accuracy, consistency, and alignment with brand and SEO guidelines. 
•  Manage metadata, tagging, and categorization for better discoverability. 
•  Content Optimization & Best Practices 
•  Apply SEO best practices, including keyword optimization, alt text, and metadata improvement. 
•  Improve content performance by ensuring clarity, usability, and alignment with internal stakeholders and insights from data dashboards. 
•  Conduct audits to identify outdated, duplicate, or underperforming content. 
•  Content Restructuring & Process Improvement 
•  Support content restructuring projects by efficiently migrating, reorganizing, deleting and updating content. 
•  Ensure correct content mapping and internal linking during structural changes. 
•  Collaborate with stakeholders to implement improvements in workflows and CMS usability.