consumer experience & innovation team, marketing sr.manager.

The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech&health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on-going basis is also required.The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers. Brand Strategy Support – Consumer initiative lead (40%) Support company direction of providing positive customer experiences and developing insights-based, holistic communications. Lead brand teams in the identification of consumer insights by working with Market Research and Creative Agency partners. Ensure complete understanding of all consumer insights and identification of most relevant insights for overall brand strategy. Lead the development of consumer message and actively engage with agency on the development of creative platform.Lead the ideation/development of innovative new ways to reach out to & support customers (e.g. digital health) upon the need of the business Help brand teams to develop their consumer marketing strategies by supporting in the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors. Work with brand teams and agency partners to ensure that all consumer marketing tactics are insight-based and that media plans are aligned to customer behaviors and media habits. Own measurement plan, monitor performance and approve tactical adjustments. Provide Brand Team planning support through input into Customer Council (Marketing Plan) and Business Plan efforts.Ensure that all consumer initiative -whether it be DAC/digital health-drives business by providing concreate business impact forecast and proving them once executed Brand Execution & Channel Support (40%) Primary owner of the day to day relationship with consumer agency. Establish strategic partnership with Brand Team and Creative Agency to help Brand Teams achieve business objectives. Develop and manage all consumer related tactic briefs, estimates, and timelines, and help teams to evaluate tactics versus creative briefs. Ensure consistent, insights-based messaging across all consumer marketing channels. Lead to improve the effectiveness of consumer initiatives and ensure their alignment with overall brand strategy. Partner with Brand Teams to track and manage budget for consumer initiatives. Make recommendations for budget tradeoffs decisions Innovation (20%)In touch with overall healthcare eco system evolution with digital technologyIdentify new opportunities for XXX to address for consumers to achieve better health outcomes with drug products with emerging digital platform and technologies. Develop a marketing concept and solutions working with agencies and start-ups with good business case: i.e. NPV and ROI.

求められる経験
必須経験/Required Experience (mandatory for hiring) >
Bachelor’s Degree
At least 3 years relevant marketing experience – consumer related marketing strategy and tactic development – in multinational company(ies) (non-Japanese company) or in agencies that worked with
Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups
Experience working with/managing creative agencies and/or other vendor partners
Tactic measurement and analytics experience

望ましい経験/Desirable Experience >
Experience with digital media execution
Experience of developing and leading project in the absence of set procedures (creating a precedent)

必須応募スキル・知識・資格/Essential skills, Knowledge and license (mandatory for hiring) >
Critical/ strategic thinking skills and marketing planning expertise
Ability to identify key insights and turning them to powerful message/creative
Ability to work in a diverse environment (cross functional, multi-national, etc)
Channel/tactic understanding (breadth vs. depth), including measurement and optimization
Project management skill
Problem solving ability
Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.
Native or Professional level Japanese

望ましいスキル・知識・資格/Desirable skills, Knowledge and license >
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保険
健康保険　厚生年金保険　雇用保険

休日休暇
土曜日　日曜日　祝日

給与
年収1,000 ～ 1,400万円

賞与
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