Company Introduction:Well-known European and American auto parts supplierJob Responsibilities:Analyze market and industry trends, customer needs, Voice of Customer (VOC), and the competitive landscape. Translates this information into product line plansDevelop product line vision, strategy, product and technology roadmaps and business plansBuilds alignment across multiple functions inside the organizationP&L Responsibility: deliver on revenue and gross (or
Company Introduction:Well-known European and American auto parts supplierJob Responsibilities:Analyze market and industry trends, customer needs, Voice of Customer (VOC), and the competitive landscape. Translates this information into product line plansDevelop product line vision, strategy, product and technology roadmaps and business plansBuilds alignment across multiple functions inside the organizationP&L Responsibility: deliver on revenue and gross (or
Scope of Work➢ Manage brand assets with clear understanding on local merchandising focus and on-shelf plan➢ Manage PR and social agencies and related 3rd parties➢ Ensure proper sample management for PR pitch and shooting etc.➢ Assist to develop and execute communication plan according to product on-shelf plan with clear understanding of product focus.➢ Manage social platforms to drive awareness and engagement, as well as to explore new social media opportu
Scope of Work➢ Manage brand assets with clear understanding on local merchandising focus and on-shelf plan➢ Manage PR and social agencies and related 3rd parties➢ Ensure proper sample management for PR pitch and shooting etc.➢ Assist to develop and execute communication plan according to product on-shelf plan with clear understanding of product focus.➢ Manage social platforms to drive awareness and engagement, as well as to explore new social media opportu
about the company.快速成长消费电子品牌about the team.品牌中心about the job.1. 对品牌海外社媒账号负责,包括但不限于Facebook、TikTok、Youtube等主流SNS平台。围绕业务及市场目标,制定社交媒体营销计划,包括总体预算、年度内容与活动,营销效果,合作渠道、合作形式等,提高用户心智;2. 负责品牌社媒矩阵的运营,包含数据监测,社交及舆情监控,竞品分析,并输出相关的分析报告等等,及时优化运营策略;3. 负责品牌海外社媒内容策划,从全球社交属性出发,结合产品特性围绕新品上市、爆品打造、品牌话题,进行线上事件营销策划、粉丝运营以及内容素材制作等,提高互动率和品牌曝光度;4. 负责KOL资源维护和开拓。不断挖掘相关的KOL、KOC资源,建立完善的KOL管理流程以及机制。skills and experience required.1. 3年海外社媒,海外市场工作经验;有留学经验最佳;2. 熟悉欧美市场用户,擅长海外社媒渠道玩法;3. 责任心
about the company.快速成长消费电子品牌about the team.品牌中心about the job.1. 对品牌海外社媒账号负责,包括但不限于Facebook、TikTok、Youtube等主流SNS平台。围绕业务及市场目标,制定社交媒体营销计划,包括总体预算、年度内容与活动,营销效果,合作渠道、合作形式等,提高用户心智;2. 负责品牌社媒矩阵的运营,包含数据监测,社交及舆情监控,竞品分析,并输出相关的分析报告等等,及时优化运营策略;3. 负责品牌海外社媒内容策划,从全球社交属性出发,结合产品特性围绕新品上市、爆品打造、品牌话题,进行线上事件营销策划、粉丝运营以及内容素材制作等,提高互动率和品牌曝光度;4. 负责KOL资源维护和开拓。不断挖掘相关的KOL、KOC资源,建立完善的KOL管理流程以及机制。skills and experience required.1. 3年海外社媒,海外市场工作经验;有留学经验最佳;2. 熟悉欧美市场用户,擅长海外社媒渠道玩法;3. 责任心
about the company.头部出海品牌about the team.品牌营销 社媒传播 PR团队about the job.1、负责品牌营销管理,包含新品上市管理、品牌营销活动的规划和落地推进;2、负责所辖品牌及产品媒介传播策略及规划;3、制定产品年度策略及其产品线规划:基于消费者洞察挖掘及调研,规划创新产品布局及上市开发;制定创新产品上市策略规划及上市追踪、评估;4、负责平行沟通合作电商运营、视觉等团队策划落地整合营销活动;5、团队管理和培养。skills and experience required.1、本科以上专业,8年品牌营销经验;2、沟通统筹协调能力优秀;3、英文可作为工作语言。
about the company.头部出海品牌about the team.品牌营销 社媒传播 PR团队about the job.1、负责品牌营销管理,包含新品上市管理、品牌营销活动的规划和落地推进;2、负责所辖品牌及产品媒介传播策略及规划;3、制定产品年度策略及其产品线规划:基于消费者洞察挖掘及调研,规划创新产品布局及上市开发;制定创新产品上市策略规划及上市追踪、评估;4、负责平行沟通合作电商运营、视觉等团队策划落地整合营销活动;5、团队管理和培养。skills and experience required.1、本科以上专业,8年品牌营销经验;2、沟通统筹协调能力优秀;3、英文可作为工作语言。