channel development manager - fmcg f&b.

About the Company
My client is a multinational FMCG that is focused on bringing about the health and wellness of its consumers. Currently they are looking for a Category Development Manager to oversee the team. If you are looking for a continuation of your career, this is the role for you. Do apply and reach out to me at 016-6980678

Key Responsibilities

• Integrate shopper, customer, and channel insights with consumer insights to identify growth opportunities.
• Define and lead the category vision and retailer strategy in collaboration with Marketing.
• Develop a short-term category roadmap with clear levers and priorities for channels and customers.
• Create frameworks for channel and store format strategies to maximize growth potential.
• Manage customer segmentation and investment strategies, setting sales and profit targets.
• Ensure impactful in-store experiences by optimizing store layouts, promotional displays, and in store assets.
• Lead campaign promotions and develop optimized promotional plans, ensuring trade spend efficiency.
• Conduct post-promotion evaluations and provide actionable recommendations.
• Collaborate with cross-functional teams for monthly business reviews and provide insights for growth.
• Develop and mentor team members to ensure excellence in planning and execution.

Skills and Experience Required:

• Proven experience in category and channel management, preferably in the FMCG sector.
• Strong analytical skills to integrate insights and identify growth opportunities.
• Ability to manage customer investments and drive category development.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Experience in leading promotional campaigns and optimizing trade spend.
• Leadership skills to develop and mentor team members.