brand manager - fmcg f&b (mass market).

About the Company
My client is a FMCG MNC. Recently establishing a food business unit, they are currently an extremely rapidly growing player in the F&B mass market space. Together we are looking for a Brand manager who will lead 2 headcounts to develop and execute the category’s brand awareness. If you’d like to be a contributing member to this next leading segment in the market, do apply AND reach out to me at 016-6980678

Key Responsibilities:

• Create and implement brand strategies that reflect market trends and evolving consumer preferences, ensuring the brand stays competitive and relevant in the marketplace.
• Design and execute comprehensive marketing campaigns that effectively leverage both traditional and digital channels, aiming to increase brand visibility and drive consumer engagement.
• Oversee all aspects of product development and market introduction, from concept to launch, ensuring new products meet consumer needs and achieve successful market entry.
• Collaborate closely with sales, supply chain, and finance teams to align on brand objectives, while actively engaging with local communities to build strong relationships and enhance brand loyalty.
• Manage and optimize the brand’s budget, ensuring resources are allocated effectively to maximize return on investment, while continuously monitoring campaign performance to make data-driven improvements.
• Maintain brand integrity and consistency across all touchpoints, developing proactive strategies to strengthen brand equity and address any reputation challenges that may arise.

Skills and Experience Required:

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• 5-7 years of experience in brand and product management, preferably in the FMCG food industry.
• Strong understanding of the Malay consumer market and cultural nuances.
• Proven success in marketing campaigns and product launches.
• Excellent analytical, communication, and project management skills.
• Ability to thrive in a fast-paced, agile environment with a resilient mindset.