about the team.
MNC Renowned Sports Brand Company
about the team.
You will support the Brand Management team in developing strategies to enhance brand awareness and performance in APAC. This role involves collaborating with various teams to build campaign strategy, implement marketing campaigns, analyse market trends, and ensure brand consistency across all channels.
... about the job.
- Campaign Lead and Support: 30%
- Lead brand campaign for mid-tier campaigns from strategy development to coordination and reporting.
- Work in partnership with Global brand, APAC functions and market teams to bring the campaign to life.
- Support Sr. Brand Managers in building campaign strategy and driving campaign development process.
- Performance Analysis & Reporting: 15%
- Monitor and analyze key performance indicators (KPIs) to evaluate the success of brand initiatives and report findings.
- Populate monthly and campaign reports to support cross-functional analysis of key campaigns.
- Partner with Market Brand teams to gather insights on market trends, consumer behavior, and competitor activities.
- Cross-Functional Collaboration: 30%
- Coordinate with internal teams such as brand operations, retail, community and creative to ensure cohesive brand messaging and strategy
- Closely work with regional and market teams to ensure on-time strategy and execution delivery
- Calendar Management & Operations: 20%
- Support Brand Calendar development and project management for select campaigns in partnership with Brand and Creative Operations.
- Brand Consistency: 5%
- Ensure all communications and materials adhere to brand guidelines and maintain brand integrity.
skills & experiences required.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: Over 5 years of experience in brand management or marketing.
- Skills:
- Strong analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a team environment.
- Proficiency in marketing software and tools.
- agency background welcome
Interested party please apply directly or share your updated resume to Cheryl.lau@randstad.com.hk
