- The Brand role involves developing brand strategy for our various properties
- You will be responsible for devising brand campaign communication objectives, determining desired measurable impact, making media decisions, and overseeing rollout in collaboration with the team.
- You will work closely with the creative consultant teams for the development of communication that celebrates each individual city's mega events.
- In this role, you will collaborate with cross-functional stakeholders at different levels to understand their
- objectives and functional needs. This will involve formulating a roadmap of initiatives aimed at creating value for the properties and related teams.
- This is a pivotal role that unites stakeholders under a specific emotion—an emotion that evolves from
- what each event means to the community, the city, and the industry.
▪ Understand the stakeholder universe and the impact our properties have across various stakeholders, city and community.
▪ Develop annual campaigns aligned with the objectives
▪ Ensure the right media mix for achieving the desired measurable impact
▪ Generate innovative experience ideas throughout the year for each property that embody the event ethos.
▪ Develop and implement value based projects that enhance relationships with stakeholders
▪ Architect, program and execute specific Ancillary events as part of the annual calendar,collaborating with necessary agencies and teams.
▪ Establish an annual research calendar ensuring ear to ground on learnings, that assist in settingcommunication direction
▪ Collaborate with teams and partners to develop necessary marketing solutions.
▪ Proactively monitor industry trends and intelligence sources, and regularly update relevant teams. Areas of experience: Relevant experience with Creative Agency, Brand strategy, Advertising
Years of experience required: 15+ years in brand marketing / communications, preferably within the sports industry or related field.