社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
MAIN MISSIONSWithin the OUR BRAND Asia Marketing team (Japan & Korea), you will contribute, working closely with the local functions and the global brand team, to drive the growth of Cheese brand in Japan, ranging from strategy development through to successful execution. You are expected to work collaboratively on key & complex initiatives, being responsible for execution and monitoring of Cheese brand marketing plans in Japan, supporting North Asia Marketing Manager. Within true multinational and open- minded team, the junior brand manager will be one of the key contributors in driving the fast growth of OUR BRAND in Japan.MAIN DUTIES1. Participate in Building Brand Reviews, Strategy and Plans & Execution:• Assist in the development of yearly brand marketing plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities (ATL & BTL communication / activations / promotions / new product development, pricing, PR etc…)• Leads innovation / activation projects deployment and the integrated activity schedule ensuring consistency with Brand Purpose, including:- Liaison with sales dept and partner distributors- Liaison with agencies / briefings & follow ups- Successful activation campaigns (BTL / ATL / Digital / Data driven precision marketing)- Successful new product launch (pack design, launch campaign, in-store activation etc)- Support innovation / renovation projects from exploration to launch stage by proceeding package,program update and working with related stakeholders• Support an "always-on" approach to brand communication, ensuring the brand remains relevant and continually engages with target audiences• Manage accurate and timely monitoring of business progresses & ROI- Analysis of business results vs KPIs and gap filling activity suggestion when necessary- Analysis of ROI of traditional & digital media and of various campaigns and on-time adjustment of budget / media allocation- Commercial focus and awareness of sales status & KPIs• Ensure customer centricity through support on category / customer plan (ie Range Review, Category reviews) & customer acquisition in conjunction with the Trade-marketing and sales teams• Drive out-of-home (OOH) projects & implementation to expand the brand's reach into commercial and marketing avenuesDevelop Consumer & Market Intelligence jointly with Strategic Insights (SI) team• Work collaboratively with SI manager to generate relevant and actionable market and consumer insights• Support establishment of monitoring in collaboration with SI managers of market trends, innovations and competitor activitiesManage Brand P&L• Manage brand P&L for Japan• Optimizes timely budget allocation by activity, amount and phasing depending on brand strategy / business needs
求められる経験
・With minimum 3-4 years of proven experiences in brand/product management (preferably in FMCG/food marketing).
・You have good communication skills in both Japanese and English, verbal and written (desired professional working proficiency level of English)
In particular, skills required are:
- Self-motivated, high passion to grow
- Ability to work independently
- Strong business mindset, analytical power
- Good communication skill with both local and global
- Open-minded, practical creativity, and result oriented
- Digital marketing literacy
- Package design development
- Innovation / product development
- Financial management skills
- Consumer insights & market research acumen
- Agency/vendors management
- Entrepreneurial spirit with a track record of supporting innovative marketing strategies (Always-on, Brand & PopUp Activations, Digital/SNS)
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収600 ～ 800万円
賞与
-
show more
社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
MAIN MISSIONSWithin the OUR BRAND Asia Marketing team (Japan & Korea), you will contribute, working closely with the local functions and the global brand team, to drive the growth of Cheese brand in Japan, ranging from strategy development through to successful execution. You are expected to work collaboratively on key & complex initiatives, being responsible for execution and monitoring of Cheese brand marketing plans in Japan, supporting North Asia Marketing Manager. Within true multinational and open- minded team, the junior brand manager will be one of the key contributors in driving the fast growth of OUR BRAND in Japan.MAIN DUTIES1. Participate in Building Brand Reviews, Strategy and Plans & Execution:• Assist in the development of yearly brand marketing plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities (ATL & BTL communication / activations / promotions / new product development, pricing, PR etc…)• Leads innovation / activation projects deployment and the integrated activity schedule ensuring consistency with Brand Purpose, including:- Liaison with sales dept and partner distributors- Liaison with agencies / briefings & follow ups- Successful activation campaigns (BTL / ATL / Digital / Data driven precision marketing)- Successful new product launch (pack design, launch campaign, in-store activation etc)- Support innovation / renovation projects from exploration to launch stage by proceeding package,program update and working with related stakeholders• Support an "always-on" approach to brand communication, ensuring the brand remains relevant and continually engages with target audiences• Manage accurate and timely monitoring of business progresses & ROI- Analysis of business results vs KPIs and gap filling activity suggestion when necessary- Analysis of ROI of traditional & digital media and of various campaigns and on-time adjustment of budget / media allocation- Commercial focus and awareness of sales status & KPIs• Ensure customer centricity through support on category / customer plan (ie Range Review, Category reviews) & customer acquisition in conjunction with the Trade-marketing and sales teams• Drive out-of-home (OOH) projects & implementation to expand the brand's reach into commercial and marketing avenuesDevelop Consumer & Market Intelligence jointly with Strategic Insights (SI) team• Work collaboratively with SI manager to generate relevant and actionable market and consumer insights• Support establishment of monitoring in collaboration with SI managers of market trends, innovations and competitor activitiesManage Brand P&L• Manage brand P&L for Japan• Optimizes timely budget allocation by activity, amount and phasing depending on brand strategy / business needs
求められる経験
・With minimum 3-4 years of proven experiences in brand/product management (preferably in FMCG/food marketing).
・You have good communication skills in both Japanese and English, verbal and written (desired professional working proficiency level of English)
In particular, skills required are:
- Self-motivated, high passion to grow
- Ability to work independently
- Strong business mindset, analytical power
- Good communication skill with both local and global
- Open-minded, practical creativity, and result oriented
- Digital marketing literacy
- Package design development
- Innovation / product development
- Financial management skills
- Consumer insights & market research acumen
- Agency/vendors management
- Entrepreneurial spirit with a track record of supporting innovative marketing strategies (Always-on, Brand & PopUp Activations, Digital/SNS)
保険
健康保険 厚生年金保険 雇用保険,労災保険
休日休暇
土曜日 日曜日 祝日
給与
年収600 ～ 800万円
賞与
-
show more
