Job Summary:
Role and Responsibilities
- Utilize Google Analytics, GTM and other analytics platforms to track, analyze, and report on website traffic, user behavior, and marketing campaign performance.
- Leverage email platforms such as Intercom or Customer.io to develop targeted and personalized email marketing campaigns.
- Work with audience/user data sets to identify trends, insights, and opportunities for marketing optimization.
- Collaborate with the marketing team to develop and implement data-driven marketing strategies.
- Apply expertise in digital media and/or SaaS to optimize marketing efforts across various channels.
- Utilize HubSpot and Salesforce to manage and track marketing campaigns, leads, and customer interactions.
- Utilize strong Excel skills to analyze and manipulate large data sets effectively.
- Be comfortable working with numbers and translating data into actionable insights for marketing initiatives.
Required Skills:
- Google Analytics certification preferred.
- Manage Google Tag Manager (GTM) setups for various websites and platforms.
- Email platforms (intercom or customer.io preferred)
- Experience working with audience/user data sets for marketing purposes.
- Experience in digital media and/or SaaS.
- Proficiency in HubSpot and Salesforce.
- Strong Excel skills, including pivot tables, vlookup, and data visualization techniques.
- Comfortable working with numbers and analyzing complex data sets.
Good to have:
- Experience with Google Data Studio
- Coding experience
- WordPress experience
- Experience in website UI/UX design/optimization
Experience and Education:
- Bachelor’s degree in marketing, Business, Statistics, or a related field.
- Proficient in word and excel; and
- Credible and resourceful.